Your privacy

Privacy Policy

At AFTERNOON, we respect your privacy. This Privacy Policy explains what information we collect through this website, why we collect it, and how we use it.

AFTERNOON is currently being tested as an early product concept before the first production run. The information collected on this website helps us understand interest in the product, improve the website and contact people who choose to hear from us.

Last updated: 31/05/2026

1. Who we are

AFTERNOON is an Australian energy gummy brand currently being developed and tested in Australia.

For privacy questions, contact: hari@theafternoon.au

2. What information we collect

We may collect the following information when you use this website:

  • Your name
  • Your email address
  • Your phone number, if you choose to provide it
  • Your delivery address details if you complete the checkout form
  • Your waitlist signup details
  • Website usage information, such as page views, button clicks, checkout visits and purchase intent events
  • Basic technical information, such as browser type, device type, referral source, UTM campaign information and approximate session activity

Important

We do not collect or store credit card details on this website.

If you click "Complete order," you are not charged and no payment is processed.

3. Why we collect this information

We collect this information to:

  • Test interest in AFTERNOON before launch
  • Understand how visitors use the website
  • Measure product interest and purchase intent
  • Improve the website, product and messaging
  • Contact people who join the waitlist
  • Send updates about the first batch, samples, launch timing or related AFTERNOON news
  • Respond to questions or requests

4. Website analytics and tracking

We may use simple analytics tools to understand how people interact with the website.

This may include tracking:

  • Site visits
  • Unique visitors
  • Page views
  • Button clicks
  • Checkout visits
  • Purchase intent events
  • Waitlist signups
  • Referral sources and UTM campaign data

This information helps us understand whether people are interested in AFTERNOON and how we can improve the experience.

Where possible, analytics information is stored using an anonymous visitor ID rather than your name.

5. Email updates

If you join the waitlist or provide your email, we may contact you with updates about AFTERNOON.

This may include:

  • Product development updates
  • First batch updates
  • Early sample opportunities
  • Launch announcements
  • Related brand updates

You can unsubscribe or ask to be removed from the list at any time by contacting: hari@theafternoon.au

6. How we store information

We take reasonable steps to keep the information we collect secure.

Information may be stored using trusted third-party tools that help us operate the website, manage analytics, store form submissions or communicate with people who sign up.

These may include tools such as website hosting, database, email or analytics providers.

7. When we share information

We do not sell your personal information.

We may share limited information with trusted service providers who help us run the website, store data, manage email updates or analyse website performance.

We may also share information if required by law or to protect our legal rights.

8. How long we keep information

We keep information for as long as reasonably needed for the purposes described in this Privacy Policy.

For example, we may keep:

  • Waitlist emails so we can send launch updates
  • Checkout intent details so we can understand product demand
  • Analytics information so we can measure website performance

You can ask us to remove your information by contacting: hari@theafternoon.au

9. Accessing or correcting your information

You can contact us if you want to:

  • Ask what personal information we hold about you
  • Correct your information
  • Unsubscribe from updates
  • Ask us to delete your information

Contact: hari@theafternoon.au

10. Changes to this policy

We may update this Privacy Policy as AFTERNOON develops, especially if we launch the product, add payment processing, use new website tools or change how we collect information.

The latest version will be published on this page.

11. Contact

For privacy questions, contact: hari@theafternoon.au